In Toronto he worked at a computer company, but after awhile he wanted to do something different. He told his friends that he wanted to open a jewellery store.
“All my friends started making fun of me and said it was never going to work and I said to them,’ not only is it going to work, I will make it work in the worst market in Canada’. I actually showed them the map of Canada and said you guys choose the worst market in Canada and it was unanimous that it was in Winnipeg. So I moved to Winnipeg over a bet, over a bet, I’m not kidding. So I moved to Winnipeg 14-15 years ago. Now I have four locations and 26 employees,” said Hamedani.
It was a rough start for Hamedani as Winnipeg is not the most small business friendly cities that even the guy who was the owner of, The Forks, a tourist attraction in the heart of downtown Winnipeg, told him to move back to Toronto. That owner is now the mayor of Winnipeg.
Hamedani confessed that after the first two years he almost did move back to Toronto, but he said he is stubborn and his stubbornness proved to be his strong trait as his business, Crave Designs, started to flourish.
It took him four to five years before his business started getting successful and in those times he was working 14-16 hour days and was basically making 20 cents a day. The kind of jewellery he manufactures are inexpensive trinkets that look expensive and sparkly. He sells a variety of accessories and his hot selling item is his earrings.
Hamedani started coming to the University of Regina a few years ago to show off his wares and was a big hit as he was repeatedly asked to return year after year by his loyal customers. It is easy to be drawn into the shiny jewellery that Hamedani sells and students flock to his table.
“I like the interaction and usually when I come out here I scout the market and approach the mall, and scout the city. I don’t strictly come out here to sell product to university students, it’s more a research trip as well,” said Hamedani. 
Kaitlyn Nordel a Pre-Journalism and Psychology student at the University of Regina is a loyal customer and loves the earring that Crave Designs sells. She and her group of friends are a few of the people that ask him to come back time and again.
“This is where a chunk of where my Jewellery comes from, besides Tiffany’s. I have an addiction to them, I’m not going to lie,” said, Nordel.
